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Fanplayr 360 | CDP

Unlock The Power of Data with Fanplayr360
The comprehensive and affordable Customer Data Platform
We offer advanced customer data management and analytics tools to help you unlock valuable insights and drive growth.

fanplayr 360 is brought to you by fanplayr

Fanplayr is worldwide leader in segmentation technology and behavioral personalization solutions. We can boast over 12 years of experience in the sector.

Visit Fanplayr

How it works

Our platform allows you to

Collect

Ingest and collect data from multiple sources seamlessly into one single platform

Unify

Leverage our powerful ID Matching capabilities to get a unified view of your customers

Activate

Design and trigger personalized actions across channels using our pre-built integrations

Collect

Gather all data from your tech stack into one place

Integrations
Dictionary
Mapping

Integrations

Incorporate our CDP with all your tools in a quick and easy way. Our growing catalog includes the most-used CRMs and marketing tools.

All the integrations you need

Incorporate Fanplayr 360 with all your tools in a quick and easy way. Our growing catalog includes the most-used CRMs and marketing tools your business uses to bring data in & out.

Fanplayr’s technical team is available to offer support throughout the integration process and more.

Mapping

Facilitate a unified view of diverse data by matching fields from one source to another. Make your stack accessible and understandable.

Get Clean Data

Facilitate data migration and integration by matching fields from one database to another.

Make your stack coherent and tidy for it to be accessible and easily understood by your team.

Dictionary

Standardize the way events and user traits are defined. Assign a specific name to a certain attribute to make it easily identifiable.

Label your incoming data

Standardize the way events and user traits are defined to make it easy for it to work with. Assign a specific name to a certain datum to identify it and make it easily searchable.

Create an organized and comprehensive list of attributes and traits, to reduce data redundancy.

Unify

Discover and manage your customers’ journeys.

Unified user profiles
Audiences
Analytics

Unified User Profiles

Resolve customer identities across multiple sources and understand their customer journey to correctly identify their paths to purchase.

A 360° view of your customer

Resolve customer identities across multiple sources, channels and devices and understand their customer journey to correctly identify their paths to purchase. Leverage the power of having one single point of data collection, consolidation, and analysis to better understand the customer journey and how each step impacted their behavior and your revenue.

Audiences

Define your targeted audiences with powerful segmentation and tagging schema based on Fanplayr’s patented segmentation as a service.

Build intelligent audiences

Define your target audiences with powerful and flexible segmentation and tagging schema based on Fanplayr’s technology. Expand your database with lookalike audiences built on meaningful metrics: leverage behavioral targeting based on actions that are most likely to lead to a conversion. Create and share custom audiences across multi-channel targeting networks with the best quality first-party data.

Analytics

Easy-to-understand and shareable visuals provided by our best in class analytics. Keep track and visualize what needs optimization.

Insightful analytics to dive deep

All your data neatly displayed with easy-to-understand and shareable visuals provided by our best-in-class analytics.

Keep track of all the key metrics and trends that are important to your business and quickly visualize what you need to improve and optimize.

Activate

Trigger personalized actions, monitoring and exporting your results

Automations
Exports
Monitoring

Automations

Trigger specific actions on other providers using your unified customer data and deliver personalized experiences.

Connect user behavior to actions

Share your data with other destinations: trigger specific actions on other providers using your now unified customer data and deliver the personalized experiences your customers deserve.

Share audiences with advertisers for retargeting and make your data actionable.

Exports

Export customizable raw lists of data for every necessity to any file storage, or schedule them to be sent to a specific endpoint.

Extract and convert raw data

Download data files from our platform onto your device, and share it with your team whenever you need to.

Export customizable raw lists of data (CSV or JSON) for every necessity to any file storage, or schedule them if you need constant bulk data processing.

Monitoring

Act on your problems right away: Fanplayr360’s alert feature detects errors in real-time and instantly informs you with a notification.

Quickly identify data errors

Act on your problems right away, do not wait for your team to report them.

Fanplayr360’s alert feature detects errors in real-time and instantly informs you with a notification, so that it makes it easier for you to see mistakes and find a solution.

Compliance

Fanplayr 360 has undertaken the required business and technology steps to ensure compliance with regional regulations such as GDPR, CCPA, PECR, SOC 2 Type 2 and more.

Data Residency

Control where your data is stored, always conforming to local data laws: when you set up an account you can choose the region where you want to store data. Regions include the United States, Europe, LATAM and Japan.

Privacy Managment

Our technology operates in respect of everyone's privacy. We are committed to protecting individual data rights, always.

SOC2 Compliance

We follow the American Institute of CPAs (AICPA) standard on how organizations should manage customer data: security, availability, processing integrity, confidentiality, privacy.

We do it the right way

Security is our top priority when it comes to data: at Fanplayr, we are constantly implementing the best practices in terms of data protection and privacy.

Our Integrations

Discover our integrations catalog

Some are ready to go

Attentive

ESP

Cordial

ESP

Custom

ESP

Facebook

Advertising

Mailchimp

ESP

Send In Blue

ESP

SFTP

Data Storage

Shopify

E-Commerce

Twilio

ESP

Google Ads

Advertising

Slack

Communication

PipeDrive

CRM

S3

Data Storage

Salesforce CC

E-Commerce

WebHook

Destination

Mailup

ESP

Marketo

ESP

Salesforce

ESP

VTEX IO

E-Commerce

Others are coming soon

BigQuery

Data Storage

Campaign Monitor

ESP

Klaviyo

CRM

SendGrid

ESP

Our People

Our experts at your services

“Businesses benefit from using Fanplayr360 CDP because it allows them to have a single, unified view of their customers, which can improve their ability to personalize communication and marketing efforts.
CEO, Simon Yencken
“With Fanplayr's extensive experience in on-site journey optimization, it was a natural extension to create a CDP that leveraged this expertise and extended it to all interactions a business has with it's users.
CTO, Rajiv Sunkara

Do you have any question?

Is Fanplayr 360 a cookie-less solution?
Fanplayr 360 is an API driven system and runs only on our servers. We have no footprint in the browser or your infrastructure. This means that cookies are not required to use Fanplayr 360.
Where will my data be stored?
When you set up an account you can choose the region where you want to store data. Regions include the United States, Europe and Japan.
How do integrations work?
You can integrate Fanplayr 360 with an existing system such as a CRM to ingest user data or events, and ESPs to send email on actions. Getting data into Fanplayr relies on a simple API that you can send data from any service you want if we don’t already support it.

In Fanplayr 360, data flows in two directions. Source - Fanplayr 360 provides a very flexible API for data ingestion. The platform also includes pre-built integrations into most commonly used systems to make the data ingestion easier. Destination (activation) - Fanplayr 360 includes pre-built adaptors for most packaged off-the-shelf systems. Out Technical Services team would be happy to build the adaptor to any missing off-the-shelf software, or help you build integrations to any in-house systems.
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